One of a company’s greatest strengths is its brand.

Corporate brand identity is the style, personality, qualities and characteristics that distinguishes a company from others. A brand identity is fundamental to recognition and perception among associates, customers, vendors, business partners and the community. A brand should create instant, positive recognition of who the company is and what it stands for. Viewed by associates, customers, vendors and the community at large, elements of the brand serve as communication tools that must be used properly and consistently. This brand style guide provides a convenient reference for the correct and legal use of Southeast Toyota Finance’s corporate identity.

Please use this guide when developing any materials that feature SET Finance and generate visibility for the company, such as publications, websites, digital assets, signage and specialty items. If you have any questions about this guide or the use of any SET Finance brand element, please contact SET Finance’s Marketing department, graphics@setf.com.